The goal was to create a space that feels warm and inviting, while at the same time cool and industrial.

The Arthouse Hotel, tucked away in the upper west side, is a century-old building that retains its old-fashioned accents with cool industrial cutting edge design. Sophistication, charm, and warmth are the goal of the hotel’s aesthetic. The shop is designed to match the hotel and fit into the space well, but also be unexpected and not be repetitive with the already existing space. The shop contains merchandise matching the hotel’s color scheme, selectively chosen for the target audience that would be in the hotel. This shop captures the hotel’s aesthetic in a shop that works within the space’s hip and industrial feel, yet warm and sophisticated.